NFL Game Commercial Message

I’m a big NFL fan.  Ask anyone my office including our janitorial team.  My only complaint, the season is way too short.  I bet you thought I was going to say I can’t stand all the commercials.

Yes I’m not a fan of commercials but the commercials that play during an NFL game are not that bad.  Some are silly, humorous and thought provoking.  Take for instance the Progressive Insurance commercials.  I don’t care for the whiny chick who believes she knows what is best for everyone but the marketing gimmick is intriguing to me. Name your price.  In a nutshell if you want to pay very little for very little insurance, you got it!  If you have a wad of money lying around each month and feel the need to pay a lot for a lot of insurance, you got it! 

The message Progressive is sending is that you have options with Progressive as your insurance carrier.  Instead of the pre boxed mixes we’ve been accustomed to, you actually have your pick of ingredients. And for some that is priceless.  Many Apple iPhone, iPad, iThingAMaJig followers fall into this category.

If you want to sell me your products or services I belong to the value crowd.  I like to receive value for my dollar.  I will look for options that give me more value for my money.

And yes this Sunday I will be watching Super Bowl XLV when the Green Bay Packers take on the Pittsburgh Steelers and every commercial in-between.

Gail Gamertsfelder
VP/CAO A Better Connection, Inc.