I can’t tell you how many times I’ve heard a customer respond, “…because we have always done it that way.”  Not that it is a better or smarter way but familiar.  For example, those businesses who continue to spend thousands of dollars in yellow page print advertisement.  They meet with their yellow page representative, discuss ad size, target areas, sign the contract and presto, it is done for the year.  This annual “meet and sign” has continued for decades likeRead more