I recently came upon the Southwest Airlines advertisement that states, “Bags Fly Free.”   A friend of mine who happened to be looking over my shoulder asked jokingly, “who do you think they’re referring to?”   I have to hand it to Southwest; they have always come through with creative marketing campaigns.  Another area where Southwest is surpassing their competition is customer service offerings that are included in the ticket price.  There is no charge for checked baggRead more