Some time ago I created a Facebook “Fan Page” for A Better Connection. I log in occasionally to show the trollers to the door and post infrequent, drive-by comments on the wall.  But for the most part it sits somewhere on the Internet with a log in and password that elude me.  But as newspaper companies disappear like tumbleweed in a sandstorm and the size of yellow page books thinning down like cheap gravy, I’ve reconsidered paying more attention to my neglected “Fan Page”.
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A couple mornings ago I was traveling to Scottsdale, Arizona to meet with a client and my thoughts were centered on marketing my business. To tackle this economy it is important to know what demographics to target and which method of advertising will bring in the best ROI (return on investment). My business is a nationwide answering service so my challenge is to determine what areas to serve on a reasonable advertising budget.Read more