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Inc.com

An Answering Machine with Bells and Whistles

I’ve worked in the answering service industry for most my life. I remember when answering machines made their debut and then came voicemail. Trudging through those complicated voicemail trees and outdated answering machines have and are crimping my style.  There is nothing better than a live voice.  Below is an example of a company who, during this economy, is introducing an updated version of an old dinosaur.Read more

Measuring Your Advertising Effectiveness

Recently Inc.com posted an article about the competition for Apple’s iPhone. The idea is out and Apple’s competition has put the pedal to the metal to catch up. For Apple, it is time to delay that celebratory vacation and pour the cash into R&D and advertising.Read more