I don’t know about you but defining my business and the services we offer often takes 30 minutes or a few paragraphs, whichever applies. As I eagerly dive into my 50 floor elevator speech my conversation partner is eyeing the cash bar and waiving over anyone that will save him/her from my death grip. Read more

A couple mornings ago I was traveling to Scottsdale, Arizona to meet with a client and my thoughts were centered on marketing my business. To tackle this economy it is important to know what demographics to target and which method of advertising will bring in the best ROI (return on investment). My business is a nationwide answering service so my challenge is to determine what areas to serve on a reasonable advertising budget.Read more