Bags Fly Free

I recently came upon the Southwest Airlines advertisement that states, “Bags Fly Free.”   A friend of mine who happened to be looking over my shoulder asked jokingly, “who do you think they’re referring to?”   I have to hand it to Southwest; they have always come through with creative marketing campaigns.  Another area where Southwest is surpassing their competition is customer service offerings that are included in the ticket price.  There is no charge for checked baggage, peanuts are served and the ticket price is competitive if not the lowest.  Just last week I flew Southwest into Las Vegas, Nevada.  There was happiness all around as if we were enjoying a Starbucks Café Au Lait experience with friends.  I can’t help but to think that Southwest is labeled “the pill” by their competition.  They refuse to conform to the lackluster, money making standards that are being implemented by the rest of the industry today. 

I recognize Southwest Airlines as a Thought Leader of our time.  My business, A Better Connection strives to follow their business model.  For the last couple years we have maintained the same excellent customer service levels at the same rates.  We have integrated new technology that allows us to offer additional communication service programs that are cost effective.  We continue to promote cutting edge, creative marketing and advertising campaigns.  And we have identified and branched out into other target markets. 

There is no reason to rely on loyal clients to pay for business miscalculations and the inability to adjust to this economy.  When the going gets tough, keep the peanuts and sell peanut butter.

Gail Gamertsfelder
VP/CAO, A Better Connection, Inc.