Are Yellow Page Books Making a Comeback?

I heard the news this week that Starbuck’s is re-introducing instant coffee, VIA-Ready Brew.  My question is, with the return of instant coffee will yellow page books get hot again?  Will the day reappear when I choose to pay $2,345.00 per month for a half page, local area Dex print ad for those who let their fingers do the walking?   

The boom of the Internet has knocked the yellow page book popularity down a peg or two although it has become the Japanese subway of the advertisement world. For example, the search engine results for the keyword phrase, “answering service” is 9 million 560 thousand.  From a small business owner’s standpoint, acquiring one of the top 10 positions is next to unattainable.  Our local internet directory not only lists those in our tough local market but also includes those answering services in cities such as Tampa, Florida and those answering from off shore. 

I do believe that direct mail marketing and other media advertising that decreased with the rise of Internet advertising will make a strong return.  The good news is I have $2,345.00 a month to buy postcards.
 

Gail Gamertsfelder
VP/CAO, A Better Connection, Inc.